From out-of-home to out-of-the-box advertising opportunities,
Valley Coastal Marketing is Central California's
advertising specialist for place-based media.
Place-based media is a type of out-of-home advertising that uses high traffic locations to deliver targeted messages to a captive audience promoting your products and services and to build brand awareness. High traffic venues like C-stores , Gas Stations, Restaurants, Laundromats, Hair & Nail Salons and Bodegas.
Market Coverage
Bakersfield to Sacramento
Santa Cruz to Santa Barbara
Convenience store and gas station advertising refers to educational messages and marketing campaigns at convenience stores and gas stations or on their premises. By strategically placing advertisements in these locations, businesses seek to increase brand visibility, drive sales, and influence consumer behavior during pit stops.
Gas station advertising is a dynamic and high-exposure medium that allows businesses to reach consumers while they are engaged in a necessary task — fueling their vehicles. With the right approach, gas station ads can captivate and resonate with diverse audiences.
Advertising on One-Sheet Posters at retail locations offers several key advantages:
High Visibility: One-sheet posters are large and eye-catching, making them highly visible to customers visiting retail locations. They can grab attention and generate interest in your product or service.
Impulse Purchases: Retail locations are often associated with impulse purchases. Customers seeing your one-sheet poster while shopping can influence them to make an unplanned purchase or consider your product/service more seriously.
Increased Brand Awareness: Prominently displaying your brand and message on a one-sheet poster can enhance brand visibility and awareness among a broad customer base. Even if customers don't make an immediate purchase, they may remember your brand and consider it in the future.
Cost-Effective: Compared to other forms of advertising, such as television commercials or magazine ads, one-sheet posters at retail locations are often more cost-effective. They offer a targeted approach to reach potential customers without the high costs associated with mass media advertising.
Local Targeting: If you're running a local business, one-sheet posters in retail locations allow you to target customers in your area specifically. This local focus can help you attract customers who are more likely to visit your store or avail of your services.
Flexibility: One-sheet posters offer flexibility in terms of design and messaging. You can easily update and replace them with new promotions, product launches, or seasonal offers, keeping your advertising efforts fresh and relevant.
Complementary to Other Marketing Channels: One-sheet posters can work in conjunction with other marketing channels. For example, if you're running a digital advertising campaign, displaying the same message on one-sheet posters reinforces your brand and creates a multi-channel marketing strategy.
Point-of-Sale Influence: Placing one-sheet posters near the point of sale can directly influence purchase decisions. Customers may be more inclined to add an item to their cart or try a new product if they see an attractive poster before making a buying decision.
Take the first step, and contact us to discuss your marketing and business goals. Send us a message, and we will get back to you soon.
Mark Oaks 559-776-9076 Sam Taylor 559-228-8438 valleycoastalmarketing@gmail.com
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